Papi Jiang may not be a household name to Western audiences, but in China, the vlogger is an Internet sensation – one who just sold an ad slot on her online videos for 22 million yuan, or $3.4 million at current exchange.
The 29-year-old behind Papi Jiang is actually a graduate student at Beijing’s Central Academy of Drama named Jiang Yilei in her offline life, who uploads videos each Monday on social networking channels including Sina Weibo and WeChat, as well as Chinese streaming site Youku and YouTube, poking fun at modern life in China.
An advertising slot for one of her videos was sold last week on Ali Auction, affiliate of Alibaba Group, to Lily & Beauty, an e-commerce firm in Shanghai specializing in sales of beauty products.
This follows an investment from four domestic venture funds – ZhenFund, Luogic Show, Lighthouse Capital and Xingtu Capital – of 12 million yuan (or $1.84 million) in the Papi Jiang juggernaut announced in March.
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