disney.china

Bob Iger tells us about Disney’s $5.5 billion bet on China

Eunice Yoon | @eyoonCNBC Walt Disney opened its first Disneyland in mainland China Wednesday, with the theme park being described as “authentically Disney and distinctly Chinese.” CEO Bob Iger spoke with CNBC’s Eunice Yoon about the event, which Iger called the “biggest step” the company has taken in an overseas market. Read the full exchange below. CNBC: Why is the …